ABSTRACT
The sudden appearance of the COVID 19 pandemic had serious physical, psychological and economic effects on the entire population, our country Ecuador was no exception. The consequences of the aforementioned pandemic still remain today, for example, there are diseases associated with cardiovascular malfunction, stress, lack of sleep, andamong others. The present study focuses its research on clearly describing the post-covid affectations suffered by merchants of the markets of the city of Riobamba, for this a collection of data of medical assessments is carried out to 46 merchants, later through descriptive statistics the most frequent diseases and the most common ages in which these characteristics have been presented are established. The objective of the research is to identify how to reduce cardiovascular diseases, neuroeconomic behavior and the contribution of neurohealth in the traders of the Ecuadorian markets.